![]() ![]() It makes sense that after a tumultuous couple of years, people would begin to pay more attention to corporate social responsibility and ethics. Need a little inspiration? Here are 6 tips to make your brand’s Twitter Spaces a success. It gives a welcome break from having your eyes glued to a screen and it allows those who might shy away from a camera to take part. There’s great flexibility in audio content. To motivate your users, offer discounts, award prizes, feature them in newsletters, use their photos (with their permission), or find other ways to encourage them. Hashtags have grown in popularity over the years so leverage this and make it easy for users to share branded content by creating a themed hashtag.Get inspired by your customers, followers, and peers in real-time Here’s how you can use Twitter Spaces for your brand:Įngage with fans and followers in an authentic wayĬonnect with your audience during cultural moments and eventsĮlevate historically underrepresented voices and help drive important conversations ![]() Spaces is a way to amplify the power of the human voice on Twitter – by creating a space for people and brands to engage in real-time, audio conversations together. Twitter’s own audio content format is called Spaces. According to research by Hubspot, 80% of marketers plan to invest the same amount or more budget into audio content in 2022 as they did in 2021. Thanks to the popularity of podcasts, audio content is now a serious game player in the digital marketing world. Audiences want to be able to consume content quickly and easily on mobile, so make sure the CTA in your Tweet stands out and is clear. No one wants to have to download lengthy reports on their mobile device. Break down research and reports into visually compelling pieces of content. ![]() Always test your imagery and videos on mobile and tablet devices before Tweeting. For video, the maximum resolution is 1920 x 1200 (and 1200 x 1900), and the maximum file size is 512MB. Images and GIFs on Twitter can be up to 5MB in size. ![]() This ensures a consistent user journey and helps avoid a high bounce rate. If using a Website Button in your Tweet, make sure the linked page is mobile-friendly. Make sure any linked content is mobile-optimized.As always, on Twitter, short, succinct, and to the point is key. Mobile optimization tactics for your website include using a responsive design, sizing imagery and videos for mobile, checking the load time of your web pages for mobile, and simplifying your navigation menu.įor Twitter specifically, you should follow these tips for mobile optimization: Your strategy also needs to consider the sheer buying power of Millennials and Gen Z consumers, for whom the norm is to carry out lots of their daily tasks through a mobile device. Mobile accounts for just over half of online traffic 1, so it’s vital your brand has a mobile-first mentality. Here are five digital marketing trends to consider in 2022, and tips on how you can apply each to your Twitter strategy. How can you ensure your business adapts, keeps ahead of the trends, and reaches your customers effectively with your digital marketing strategy? Digital marketing is ever-changing – that’s what makes it both exciting and challenging for brands. ![]()
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